2026
13.05.2026
P&T presents caffeine-free innovation: Rooibos Tea Powder
With the Rooibos Tea Powder, P&T expands its Powdered Collection for the first time with a caffeine-free variant, enhancing conscious tea enjoyment for any time of the day. While Matcha and Hoj...
13.05.2026
Matcha on the go: P&T launches new Matcha Sticks
P&T Matcha Sticks – Matcha on the go
The new Matcha Sticks from P&T bring high-quality matcha into your daily life in a practical single-serve format. Ideal for on the go, in the office, wh...
09.03.2026
P&T delights with Tradition and Modernity at High Tea Event
P&T recently hosted a special High Tea event, combining the art of the tea ceremony with culinary delights. In collaboration with the renowned Studio Remi, a unique experience was created to ce...
19.02.2026
P&T on the ecological Importance of Packaging and Sustainability
P&T has delved deeply into the ecological significance of packaging and presents current data and studies that highlight the impact of material choices on recycling and the circular economy. Th...
2025
27.11.2025
P&T introduces sustainable Packaging for Tea Blends
P&T, the expert in premium organic tea, unveils an eco-friendly packaging solution for its tea blends. The new design combines sustainability, efficiency, and modern style.
27.11.2025
P&T launches Elemental Collection - Stoneware made in Europe
P&T expands its range with the Elemental Collection, the brand's first stoneware line. Crafted in Portugal, the ceramics combine high-quality materials, organic shapes, and timeless design, spe...
29.10.2025
P&T unveils Winter Collection 2025 – Created In-house by Designer Sylvia
P&T proudly presents the new Winter Collection 2025, an enchanting masterpiece of illustration and design crafted by our talented in-house designer, Sylvia. This collection captures the nuances...
29.10.2025
P&T presents the 2025 Advent Calendar for a mindful pause
P&T launches a one-of-a-kind advent calendar that brings together me-time and tea-time. With 24 carefully selected teas and moments of inspiration, it's an invitation to enjoy the festive seaso...
02.09.2025
P&T adjusts prices for Premium Matcha
P&T announces a price adjustment for its matcha products, as climatic and demographic changes place increasing strain on traditional production in Japan. The measure is designed to support tea ...
23.05.2025
P&T invites you to a unique Tea Tasting experience in-store
P&T invites tea lovers to interactive tea tasting sessions in its stores, where the fascinating world of tea can be explored in an informative and convivial setting. Led by experienced experts,...
21.05.2025
P&T and Cookies Cream celebrate World Tea Day with an innovative Tea Pairing
On World Tea Day, 21 May, P&T and renowned Michelin-starred restaurant Cookies Cream joined forces to create an unforgettable fine dining experience with a non-alcoholic tea pairing. P&T's ...
26.02.2025
P&T wins German Design Award 2025 for outstanding spatial concepts
P&T has been honoured with two prestigious German Design Awards 2025 for the innovative spatial concepts of its flagship store on Berlin's Kurfürstendamm and its Berlin headquarters. The awards rec...
21.02.2025
P&T Shines a Light on Tea Production at Jun Chiyabari Farm in Nepal
P&T is proud to present Jun Chiyabari Farm in Nepal as the source of its premium, organic-certified teas, produced in a sustainable and socially responsible manner. This partnership reflects our co...
17.02.2025
P&T presents the Sugimoto Tea Company — Partner for exceptional green Tea
P&T introduces the Sugimoto Tea Company — a longstanding partner on Japan's south-east coast, celebrated for its premium green teas. This collaboration reflects P&T's commitment to sustainable grow...
14.02.2025
Jean-Philippe Aiguier on Sustainable Strategy at P&T
P&T's Director of Sustainability, Jean-Philippe Aiguier, outlines the company's sustainability initiatives and plans for 2025 — covering future-focused business practices, material optimisation and...
13.02.2025
P&T presents Satemwa Tea Estate from Malawi — A pioneer in ethical Tea growing
P&T introduces Satemwa Tea Estate from Malawi as a longstanding partner, celebrated for its pioneering work in sustainable and ethical tea growing. This partnership supports the production of rare,...
2024
22.11.2024
P&T wins Red Dot Award 2024 for outstanding design
P&T is delighted to announce that both the store on Berlin's Kurfürstendamm and the new headquarters in the AchtBerlin complex have been honoured with the prestigious Red Dot Award 2024. This r...
22.11.2024
P&T's new Colour Collection — Three Tea Blends for a vibrant winter
P&T launches the limited Colour Collection — three vibrant tea blends designed to brighten up the winter months. The collection brings aromatic variety with three new additions: Minty Green, Pink M...
11.11.2024
P&T triumphs at the ICONIC Awards 2024 for Store and Office Design
P&T made a strong impression at the ICONIC Awards 2024, with the store on Berlin's Kurfürstendamm named "Winner" in the "INTERIOR – Retail" category, and the new headquarters at the AchtBerlin ...
21.05.2024
P&T celebrates Tea Partnerships worldwide
On the Day of Tea, P&T invites you to celebrate the cultural diversity and traditions of this special beverage. Learn how P&T ensures exceptional tea quality through close relationships with partne...
23.01.2024
P&T explores the Highlights of Japanese Culture and Cuisine
P&T embarked on an in-depth journey of discovery through Japan to explore the country's rich tea culture and deepen the connection between tradition and modern tea enjoyment. This trip offers e...
04.01.2024
P&T discovers the Essence of Japanese Tea Culture on a Journey through Japan
P&T embarked on a two-week journey of discovery through Japan to explore the cultural and sensory significance of green tea. Led by Eduardo, P&T's Head of Tea Experience, the trip deepened valuable...
2023
15.12.2023
P&T shares its Tea Philosophy in celebration of World Tea Day
On World Tea Day, 15 December, P&T invites you to discover the philosophy and culture behind our teas. The brand celebrates the centuries-old tradition of tea drinking as an invitation to slow ...
19.06.2023
P&T goes behind the scenes of Japan's first green tea harvest
In April 2023, P&T witnessed the tea harvest firsthand in Shizuoka Prefecture, Japan, gaining a unique insight into the centuries-old tradition of tea production. This journey underlines P&...
