P&T's journey of discovery through Japan deepens the team's understanding of tea culture, strengthens partnerships and leads to an expanded range of unique green teas.
Along the way, the team explored the significance of terroir, harvest seasons and the distinctive growing methods that make Japanese tea truly special. P&T shares the insights gained from this journey — findings that enrich both our understanding of tea culture and the quality of our products.
On the Tea Trail in Japan
The journey took the team through a number of growing regions, where the influence of climate, soil and landscape on tea cultivation became vividly clear. Kagoshima, with its volcanic ash-rich soil, and carefully produced varieties such as our green tea Daikoku, reflect the unique terroir that this region has to offer.
Harvest Seasons and Shading: The Keys to Quality
Harvest timing — which varies according to the different stages of the tea plant's maturity — plays a decisive role in the quality of the final tea. The first harvest of the year, known as the "first flush", yields some of the most prized teas of all. The practice of shading the plants enhances their umami character, as seen in our Kumano, which is crafted from gyokuro stems.
Tea as an Everyday Companion in Japan
The deep roots of tea in Japanese daily life — from traditional tea ceremonies to modern vending machines — speak to the central role it plays in Japanese culture. Sencha, the most widely served tea, captivates with its fresh, green flavour and is a much-loved everyday green tea, much like our own Mighty Green.
Our journey not only broadened our knowledge of Japanese tea, but also strengthened our connections with the producers we work with. We invite you to explore the distinctive qualities of our Japanese teas in our range.
For further information about our journey and an overview of our range, please don't hesitate to get in touch with our press team.
