Berlin - While summer lingers outside, P&T has already conjured the magic of winter. The new Winter Collection merges artistic illustrations with a finely tuned colour palette of cool blues and warm golds, telling a unique visual story for each tea variety. The result is a collection that not only introduces products but also brings to life the moods and moments of winter.
The magic of winter at 30 degrees
Even as summer persists, P&T begins preparations for the Winter Collection. Sylvia crafted a fully illustrated winter landscape for this edition, which captivates with its beauty and depth both in the shop and at home. "The basis was a picture puzzle – a playful winter world for adults," describes Sylvia of the creative process.
From first idea to design
The creative process starts with the selection of teas, which determine the tones and visual language of the packaging. These carefully developed illustrations translate the flavours of each tea into a unique design, connecting the products through an overarching narrative concept.
Colours that convey moods
The collection presents a subtle colour palette that captures the essence of a winter's day. This careful selection of deep blues to warm gold-browns ensures that the packaging conveys not just products but also moods and emotions.
Small details, big impact
Among the illustrations are charming and humorous details that bring the packaging to life. "My favourite detail? Definitely the scene with the 'Perfect Day': A child hangs a star on a tree, made possible by a cat sitting above it," shares Sylvia.
For those interested in learning more about P&T's creative processes, we are happy to provide further insights.
